AI Insights · Timothy · April 2022
Top 5 Social Networking Apps in Estonia Q1 2022 Performance Review
Explore the performance of the top 5 social networking apps in Estonia during Q1 2022, examining trends in weekly downloads and revenue.
In the first quarter of 2022, the top social networking applications in Estonia showed varied performance in terms of weekly downloads and revenue. Data provided by Sensor Tower reveals detailed insights into the trends for Discord - Talk, Play, Hang Out, VK: social network, messenger, Skype, Yubo : Make friends, live chat, and Rakuten Viber Messenger.
Discord - Talk, Play, Hang Out saw a gradual increase in weekly revenue, starting at approximately $733 and peaking at around $1.4K by the end of February. Its weekly downloads fluctuated slightly throughout the quarter, starting at 1.3K and dipping to under 1K before rising to 1K by the end of March.
VK: social network, messenger experienced a notable surge in weekly downloads, especially in early March, reaching a peak of 1.8K. Revenue trends for VK showed significant variability, with a peak revenue of $909 in late February and another high of $828 by the end of March.
Skype maintained a steady performance with weekly downloads ranging from 250 to 400. Revenue for Skype saw a moderate increase towards the end of the quarter, peaking at $283 in the final week of March.
Yubo : Make friends, live chat showed a downward trend in both downloads and revenue. Weekly downloads started at 324 and decreased to 165 by the end of March. Revenue also saw a decline, starting at $216 and ending the quarter at $133.
Rakuten Viber Messenger demonstrated consistent performance with weekly downloads ranging from 670 to 1K. Revenue remained relatively stable, peaking at $255 at the start of the quarter and seeing slight fluctuations, ending at $223 in the last week of March.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's website.